We often hear from hosts that they want a better understanding of how Airbnb determines the ordering of search results. Search ranking is a complex process that takes into account many factors. Because we take so many factors into account, comparing listings based on just a few characteristics doesn’t tell the whole story. We’re constantly working on improving search to better match guests and hosts, so the factors we use and how we use them can change over time.
Still, there’s an underlying principle that guides our approach to search: we want to reward hosts that deliver a great experience to guests. This means that as a host, you have control over many of the factors we’ll explain below. The way you list your space and look after your guests can have an impact on where you appear in search compared to other listings. But guest preferences also play an important role in how listings are displayed in search results, so you shouldn’t expect your listing to appear the same way in search for every guest on Airbnb.
At a high level, you can break down the factors that affect search into a few categories:
Before we go into more detail, it's important to reiterate that we are constantly working on improving the search algorithms to better match guests and hosts. We’ll update this article periodically in an effort to continue being as transparent as possible about how search works on Airbnb.
1. Quality of the listing
2. Ease of booking
We understand that new hosts may not have had a chance to get many inquiries and bookings yet, so we also take this into account.
3. Guest preferences