Optimizing your home listing

Creating a standout Airbnb listing is about more than just showing off your space. Guests often want competitive pricing, clear information, and thoughtful details when choosing where to stay.

Pricing your listing effectively

• Explore Smart Pricing that allows your listing to be automatically competitively priced for your area without you needing to constantly monitor it
• Get info on offering discounts for longer stays to attract guests looking for weekly or monthly bookings
• Check out cancellation policies that offer a free cancellation period for guests—when you choose one of these, free cancellation will be displayed to guests in search results
• Compare your listing to similar listings to understand its value and set competitive prices

Understanding search results on Airbnb

• Get details on how Airbnb search results work—learn how hosts influence search results through availability, pricing, great media, and hospitality and settings
• Turning on Instant Book can positively affect your response rate, which can improve your listing’s placement in search results
• Weekly and monthly discounts of 10% or more will be displayed to guests in search results
• Improving your response rate—especially relevant for listings in which the guest has to request to book—can impact Superhost status and search placement
• To help hosts get started, the algorithm is designed to make sure new listings show up well in search results

Earning recognition and badges

• Learn about what’s required to become a Superhost and how the Superhost badge appears on Airbnb listings and profiles
• Find out how the Guest Favorite badge—that shows guests the most-loved homes—is awarded

Offering amenities to attract more guests

• Consider providing family-friendly amenities like a crib so that your listing shows when guests filter by this option
• Highlight accessibility features on your listing to help guests who are searching with specific needs
• Display your wifi speed and add amenities—like a dedicated workspace—to attract remote workers