Aoyama

Elegant and exclusive, a deep wallet is the best accessory to bring to Aoyama.

One of Tokyo's wealthiest destinations, Aoyama is not the wildly experimental and wily playful fashion district of Harajuku just to its west. Instead, Aoyama is where fashion has grown up and grown elegantly civilized. It’s where high-end labels set up second stores (their firsts will be in Ginza), and where nouveau French restaurants will cultivate their reputations. Like the wines those same restaurants serve, Aoyama’s esteem only increases with age.

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On the Map

Aoyama is within Minato District and bordered by Roppongi, Akasaka, Shibuya, Shibuya District, and Shinjuku District

Haneda Airport: 30 minutes by car or 50 minutes by public transit
Narita Airport: 1 hour & 5 minutes by car or 1 hour & 25 minutes by public transit
Shinjuku Station: 15 minutes by public transit
Ueno Station: 25 minutes by public transit
Tokyo Tower: 25 minutes by public transit or 35 minute walk

  • Public transit is Easy
  • Having a car is Possible

High Fashion and Fast Pace in the Heart of Tokyo

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A few miles south of the world's busiest train station and just west of its most imaginatively-dressed neighborhood, Harajuku, Aoyama elegantly blends fast-paced lifestyles and chic fashion conscientiousness.

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Glass windows stretch for stories and office buildings shine in Aoyama's sunlight.

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The neighborhood's main street, Aoyama-dori, fills with pedestrians watching pedestrians watching pedestrians.

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The atmosphere is chic.

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It's easy on the eyes.

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It feels timeless.

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Aoyama's classy reputation earns it comparisons to Paris' Champs-Élysées and the French Riviera.

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Enchantée.

Designer Labels In Designer Structures

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Aoyama's sleek stylings afford the neighborhood its chic reputation.

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Walking into its high-end boutiques can be an intimidating experience.

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In Aoyama, high-fashion is in high demand.

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Buyers are often required to be big spenders.

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A recent addition to the neighborhood, Omotesando Hills houses more than a hundred designer shops and apartments.

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It is an upscale shopping area featuring several international brand outlets, ranging from Gucci to Gap...It is sometimes referred to as 'Tokyo's Champs-Élysées.' Its latest development, Omotesandō Hills, opened in 2006."

The Culinary Experience: Chic Eating In Aoyama

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Aoyama's restaurants and cafes reflect the sophisticated attitudes of its boutiques and fashion houses.

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Flaky pastries and haute muffins set trends in Aoyama first.

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The neighborhood's eateries focus on more than food.

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In Aoyama, they focus on the richness of the experience.

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In this neighborhood, chic is in the details.

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A dash. A garnish.

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Sometimes, Aoyama turns its culinary establishments indoors-out.

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Vendors sell fresh produce and freshly prepared snacks at Aoyama's "free market," Tokyo's name for its farmers' markets.

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Even the neighborhood's outdoor seating is chic.

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[A] new shopping building opened in 2012, Tokyu Plaza. [There is a] nice open area on the 6th floor to get Starbucks coffee and enjoy the view and weather."

Education In Aoyama

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Universities, museums, and manicured plazas contrast Aoyama's commercial spaces.

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The United Nations University houses permanent UN staff and hosts international conferences.

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On the weekends, one of Tokyo's most popular farmers' markets sets up shop in the UNU plaza.

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Founded by Christian missionaries in 1949, Aoyama Gakuin University is one of Japan's premier private universities.

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Green retreats welcome students, professors, and visitors to Aoyama's campuses.

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Imaginative plazas welcome curious young adventurers to the National Children's Castle.

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Reconnect with your inner child.

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Feel like a kid again.

Aoyama's Residential Landscape: The Quiet Side of Grandeur

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Many of Aoyama's residences took root during Japan's "bubble years" in the late 1980s and early 1990s.

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Its homes and apartments reflect the neighborhood's reputation for grandeur.

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They tend to loom larger and more luxuriously than their counterparts in other areas of Tokyo.

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Although Aoyama's focus centers on meticulously cultivated style, the neighborhood cultivates its spirituality, too.

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Shrines, temples, and an historic cemetery dot the neighborhood.

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Japan's first municipal cemetery rests in Aoyama.

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Peace be with you.

Photography

Airbnb works with local photographers to capture the spirit of neighborhoods all around the world. The photography on this page includes work by:

Raymond Patrick

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Raymond is a Travel, Lifestyle and Portrait photographer originally from Albuquerque, New Mexico. Growing up, his family lived in many places including Hokkaido, Japan. Influenced by his father, he took his first photography class at age fourteen. Later Raymond moved to New York and assisted the legendary photographer Steven Klein. Raymond splits his time between New York and Tokyo. His work has appeared in Condé Nast Traveler, GQ, Travel + Leisure and many others. Over the span of his career he has shot thirty four countries.

Masaru Goto

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Masaru studied Photography at Parsons The New School for Design in NYC. He has 25 years experience photographing social and human rights issues in Asia and South America. After spending many years abroad, he has begun to focus on his own country of Japan. He established Reminders Photography Stronghold in Tokyo in 2013, a curated membership gallery making multi-photographic activities possible. His photographs have appeared in The Wall Street Journal, The New York Times, Newsweek Japan, and many others.