South of Market's (aka SoMa’s) multifaceted character brings together all sorts of people. Tech-savvy entrepreneurs rub elbows with well-read bohemian types, and museum curators share the sidewalks with ill-groomed individuals. Hip bars, clubs, and specialty coffee cafes hide among SoMa’s increasing number of vacant industrial warehouses awaiting renovation. On game day, visitors to SoMa include those looking to hear the crack of the bat—this neighborhood is the home of the San Francisco Giants.See places to stay Save this neighborhood
SoMa: Striking Contrasts in San Francisco
SoMa When the Lights Go Down
SoMa is known for catering to, er exotic tastes. So if you're here towards the end of September you'll experience Folsom Street Fair, and there's a thriving S&M/leather community, so there's some pretty good people watching."
Yerba Buena: San Francisco's Original Name
SoMa Is for Sports Fans
SoMa Connects San Francisco with Silicon Valley
Airbnb works with local photographers to capture the spirit of neighborhoods all around the world. The photography on this page includes work by:
Originally trained as an architect, Odessa has shifted her passion to photography of all sorts. She specializes in family, children and newborn photography but enjoys pursuing architectural photography as well. She calls San Francisco home with her husband and daughter.
Marc Olivier Le Blanc
Marc Olivier Le Blanc specializes in commercial and editorial portrait photography. Although he's currently based in the vibrant Mission neighborhood of San Francisco, he returned to his native France to shoot Paris for this project through a traveler's eye. He always strives to turn both the ordinary and the unusual into something extraordinary.
Michael Blumenfeld is a commercial photographer based in San Francisco. When not shooting, he loves rooting for the Giants, haunting used-book stores, and following his appetite around the city. He's inspired each day by the energy and diversity of the Bay Area. This project for Airbnb was a great opportunity to tread both the beaten and unbeaten paths of a city he feels privileged to call home.