SoMa

Slightly seedy and still on the rise, little gems and trendy spaces hide between SoMa’s renovating warehouses.

South of Market's (aka SoMa’s) multifaceted character brings together all sorts of people. Tech-savvy entrepreneurs rub elbows with well-read bohemian types, and museum curators share the sidewalks with ill-groomed individuals. Hip bars, clubs, and specialty coffee cafes hide among SoMa’s increasing number of vacant industrial warehouses awaiting renovation. On game day, visitors to SoMa include those looking to hear the crack of the bat—this neighborhood is the home of the San Francisco Giants.

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On the Map

SoMa is bordered by Chinatown, Civic Center, Tenderloin, Duboce Triangle, Downtown, Hayes Valley, South Beach, Financial District, Mission Bay, Potrero Hill, and Western Addition/NOPA

  • Public transit is Possible
  • Having a car is Possible

SFO Airport: 25 minutes by cab without traffic or 53 minutes by BART
Golden Gate Park: 51 minutes by public transit
Fisherman's Wharf: 44 minutes by public transit
The Ferry Building: 20 minutes by public transit

SoMa: Striking Contrasts in San Francisco

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SF SoMa OdessaShekar

Standing at the intersection of forgotten industry and salvaged style, SoMa is turning its faded facades into fashionable spaces.

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In SoMa, abandoned warehouses are swiftly converting into contemporary lofts.

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And empty spaces transform into art galleries, beer pubs, and coffee bars.

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SF SoMa OdessaShekar
SF SoMa OdessaShekar

SoMa's remodeling spaces redefine industrial refinement.

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SF SoMa OdessaShekar

Hip professionals congregate in SoMa's high-rise apartments and stylish local establishments.

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SoMa When the Lights Go Down

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Folsom Street between 7th and 12th transforms in the evenings. Gay bars and clubs effuse energy as the night wears on.

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If you're not hip to shaking your hips, explore SoMa's diverse alternatives. Guess the vintage of local wines and curb your hunger with inventive snacks.

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SoMa's choices for nighttime entertainment are endless.

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When you're out in SoMa, you're not alone.

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SoMa is known for catering to, er exotic tastes. So if you're here towards the end of September you'll experience Folsom Street Fair, and there's a thriving S&M/leather community, so there's some pretty good people watching."

Yerba Buena: San Francisco's Original Name

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Working professionals in search of fresh air fill the Yerba Buena Gardens during their lunch hours.

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Yerba Buena Gardens is home to Yerba Buena Center for the Arts, Metreon shopping mall, the Children's Creativity Museum, and Moscone Convention Center.

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If you're in town for a conference, there's a good chance you'll be at Moscone.

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Rediscover your inner-child at Yerba Buena's indoor ice skating rink, bowling lanes, or horse carousel.

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Explore SoMa's many museums, including SFMOMA, the Contemporary Jewish Museum, the California Historical Society, the Museum of the African Diaspora and the Cartoon Art Museum.

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SoMa Is for Sports Fans

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AT&T Park is home to the San Francisco Giants, 2012's World Series Champions.

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The stadium is easily accessible by public transportation.

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Others prefer an aquatic approach. Boaters bob along the water outside the baseball field, waiting for the day when a home-run makes it out of the park.

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SoMa Connects San Francisco with Silicon Valley

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Although a bevy of tech companies share SoMa's streets, many commuters still catch the Caltrain into Silicon Valley.

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It's been rumored that some of the world's biggest business deals have been negotiated at The Creamery. Shaking hands over sugary crepes–what could be sweeter?

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Lights come on along the humble block that housed a company encouraging you to travel like a human.

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Here's looking at you, Rausch Street.

Photography

Airbnb works with local photographers to capture the spirit of neighborhoods all around the world. The photography on this page includes work by:

Originally trained as an architect, Odessa has shifted her passion to photography of all sorts. She specializes in family, children and newborn photography but enjoys pursuing architectural photography as well. She calls San Francisco home with her husband and daughter.

Odessa Shekar

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Marc Olivier Le Blanc specializes in commercial and editorial portrait photography. Although he's currently based in the vibrant Mission neighborhood of San Francisco, he returned to his native France to shoot Paris for this project through a traveler's eye. He always strives to turn both the ordinary and the unusual into something extraordinary.

Marc Olivier Le Blanc

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Michael Blumenfeld is a commercial photographer based in San Francisco. When not shooting, he loves rooting for the Giants, haunting used-book stores, and following his appetite around the city. He's inspired each day by the energy and diversity of the Bay Area. This project for Airbnb was a great opportunity to tread both the beaten and unbeaten paths of a city he feels privileged to call home.

Michael Blumenfeld

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Similar to SoMa

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  • A rainbow worthy neighborhood.

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