Hamburg, Germany
We can't describe the neighborhood of our apartment any better than this article in the world:
"Jill Sander, you have to know, is not just a pioneer in fashion. She is also one of those who made Pöseldorf chic in the seventies. Here, in the Milky Way, she opened her first shop in 1968. He was painted black from the outside, the arrested told her that this could not be done. So she replied, "The shop is also dark grey.“ And it still looks almost the same to this day. As for so many, the year 1968 was full of promises, full of beginnings for Jil Sander. Less political – but she realized there was a lot to learn and discover that as a modern woman, she would be able to realize her vision of fashion.
The creatives moved away, today come students
They were all here then. In Jil Sander's corner, the "Pöseldorfer Bierstuben" became a meeting place – what sounds like faithful utonic drinking was set up like an English pub that moved. Gunter Sachs bought art from an American artist named Andy Warhol, whom nobody really knew. But Sachs struck in a Pöseldorf gallery. And later made a fortune with it. New and old money came together here. Young and old, mini-owners and Rolls drivers. But at some point the newcomers prevailed, the creatives moved more to Eppendorf or the ski jump.
But now Pöseldorf has awakened again, there is a new beginning. Pöseldorf kissed awake a new generation, whose parents already took their dogs out here. And also by the students who are trained at the Hamburg Mozarteum. „Young, well-educated and high-quality families are moving back here," says Maurits van Heyst, owner of the men's outfitter Barons & Bastards. And continues: "Pöseldorf has been around for 175 years. That's why you can't talk about a comeback. However, it is hotter here again than just a few years ago.“
The village in the big city
Certainly some investments of the city have contributed to this. Houses were renovated, elaborate new buildings approved. All this contributes to the revival. However, it's also the mix of cafes, restaurants, and bars that makes the neighborhood so attractive. The trendy "Sushibar X“ offers excellent food and is what is called an it place for the Nouveau Riche in the third millennium. In the „Club du Nord“ colleagues celebrate after work – and in the „Chicken Cellar“ everyone feels in good hands.
Shops such as "Barons & Bastards“ have a reputation beyond the „local border“ and fashionably reflect exactly what the area stands for. Brioni can be bought here as well as casual bracelets or motorcycle helmets, which are more commonly found in concept stores such as Colette in Paris. It is therefore mixed again. And the older generation, which is just as much part of the scene, can buy a chandelier or two in the exclusive antique shops.
„The unique location of a village in the middle of a big city is something very special,“ says van Heyst, his voice has an enthusiastic undertone. „But the certain togetherness is particularly beautiful. You know each other, hook up with the residents and help each other. You just won't find anything like this in other districts. “ You hear it and you believe it.
The Edeka in the Bausünde Pöseldorf-Center, which is so ugly that it almost looks cool again, has long been an upscale contact exchange. Here, families shop together on Saturdays, single men are found on the organic yoghurt shelf, and businessmen in Hanseatic beige make deals at the fresh food counter. A spectacle that illustrates the soul of this city like no other. In the middle, a five-year-old explains that she is tired of going „up“ again on the weekend, as she actually prefers to go to her friend Marie's birthday party. In Pöseldorf, "above", so much is explained to foreigners, always means: Hamburg's suburb of Sylt.
Whether „in“ or „out“ - a place survives all phases of the trend: the „Zwick“. If the term "cult“ had not been used so terribly, it would apply to this corner pub. „Zwick is a primordial rock that has always held its own as it was in the sixties and seventies," says Uli Salm, Managing Director. „It belongs to Pöseldorf such as Jil Sander and St. Johannis Church.“ The rock music is loud, if it goes well, the air is standing – but that doesn't matter, the danger of fainting and tipping over is not there because it is much too narrow.
In the „Zwick“ Hugh Grant drank
„The secret of the 'Zwick‘ is,“ says a regular guest from Altona, "that everything is so small and cozy that you automatically get into conversation with everyone and have a great evening together!“ Salm also notes that more and more „new arrivals“ from other corners of the city are mingling with the„old rabbits“. „Many young trendsetters, for whom the neighbourhood is too aggressive, like to go out in Pöseldorf. The more gastronomy settles, the more everything grows and thrives.“
One can believe Salm that he has already experienced everything in the" Zwick“. Hugh Grant washed down his frustration here in 2010 after the defeat of his FC Fulham in the Uefa Cup final and eventually started a competition in his arms (this result is not handed down). Otto Waalkes rocked on the tables just like singer Pink. And even the quiet Jogi Löw celebrated the mastered qualification for the World Cup in South Africa at the middle way.
But the "Zwick“makers are particularly proud of something else: "In some cases, four generations of people have already come to us. Sometimes Grandpa, Papa, Mama and the children rock together with us. That's very funny!“ Funny for sure. But above all, this is pretty much Hamburg 13 – just where life always starts anew for everyone."
