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What are the policies for custom URLs?

Eligible hosts on Airbnb can create a custom URL to direct people to each of their listings. A host can create only one custom URL per listing. Each URL is valid only while the listing or account is active and may be forfeited if the listing or account is deactivated or removed from Airbnb for any reason.

You don’t own your custom URL, and upon any violation of this policy or Airbnb’s terms, Airbnb may end your use of it. Here are the policies to follow when creating a custom URL.

Custom URLs can't include:

  • Any variation of the word "Airbnb" or any other content that violates our brand guidelines
  • The word "verified"
  • The word "official" unless sanctioned by the person, place, or organization with whom the connection is asserted
  • Symbols or punctuation, except for hyphens
  • Fewer than three characters
  • Contact information, including, but not limited to, email address, phone number, website address, and surname
  • Trademarks or brand names, unless you own them or are authorized to use them
  • Misleading information or impersonations of another person, entity, or listing
  • Content that is illegal or that violates another person’s or entity’s rights, including intellectual property rights and privacy rights
  • Content that promotes harmful or illegal activity, or that is profane, vulgar, obscene, offensive, threatening, discriminatory, or harassing

Custom URLs can't consist only of:

  • Generic property types (for example, Apartment, Cabin, TreeHouse, Loft, Home)
  • Generic geographic locations (for example, SanFrancisco)
  • Numbers (all URLs must contain at least one letter)

Some examples of acceptable URLs:

  • /french-alps-vacation-homes-and-cabins
  • /babu-getaways
  • /helens-homes
  • /private-room-in-barcelona-city-center