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Australia's Hidden Vines: Airbnb uncovers wine regions for your next getaway
Escape to Australia's Hidden Vines as Airbnb reveals its ultimate grape escape guide to help travellers branch out and uncover lesser-known regions and rediscover old favourites for their next getaway.Research conducted by YouGov reveals 88% of Aussies want to explore new wine regions, with half eager to pack their bags and explore these gems this year.
Read the full announcement here12 must-visit regions across Australia
To point wannabe wine buffs in the right direction ahead of the Easter break, Airbnb has partnered with renowned wine expert Mike Bennie to unveil its Hidden Vines guide, spotlighting 12 must-visit regions paired with listings across Australia. Packed with undiscovered vineyards and insider tips, the guide is a toast to the next wine adventure.
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Mark Balog, co-owner and winemaker of Artemis Wines
Southern Highlands, New South Wales"Almost 3 decades ago my brother Anton, mother Barbra and late father Joseph opened Artemis Winery’s doors with the goal of bringing something unique to the Southern Highlands. Planting pinot noir was our claim to fame, allowing us to pioneer its popularity and draw in global tourism that benefits our entire community.It’s been a joy working so closely with my family on our labour of love, with my parents being true pillars at the heart of it all. It’s beyond fulfilling to see what our small business has grown into, allowing us to give something back to the beautiful region we live in.Campaigns like this from Airbnb are invaluable, helping more people to come, stay and enjoy all our region has to offer, supporting local wineries such as ourselves."
Simon And Kerry Meares, Airbnb hosts
Coonawarra, South Australia"Being an Airbnb host in Penola is more than just providing a place to stay, it’s about sharing the heart of our region and helping visitors discover what makes our historic town so special.We’ve built strong relationships with local wineries, cafés, and small businesses, ensuring our guests don’t just pass through, but truly experience the best of the region. One of the most rewarding aspects of hosting an Airbnb is meeting people from all over the world, many of whom we’ve stayed in touch with, while some even invite us to stay at their own Airbnbs when we travel.When tourism thrives, it lifts the entire community up, creating opportunities, supporting local producers, and putting this incredible part of South Australia on the map"
Data from YouGov reveals a change in Aussies' reason for travel
Airbnb travel trends reveal autumn trips to our wine regions are on the rise
Wine expert and Airbnb Hidden Vines contributor, Mike Bennie
"Some of the wine regions chosen have been in the spotlight and perhaps fallen off the radar, while others highlight an insider’s knowledge of exciting places that come with a sense of discovery and grassroots connection to wine producers of a boutique natureThe regions chosen come with stunning vistas, great eating and drinking opportunities and additional places of interest outside of the wonderful cellar doors and winemakers.The collection showcases winemakers keenly invested in their regional staple grape varieties while also having points of difference, with quality as paramount."
About Mike Bennie When Mike Bennie isn’t wandering vineyards on the four corners of the globe, he is a freelance wine and drinks writer, journalist and presenterMike is the wine/drinks editor for Australia's leading food magazine, delicious, editor-at-large and contributor to Australia’s most interactive wine commentary website, WineFront.com.au and his work has been found in Broadsheet online, Gourmet Traveller Wine Magazine, and a variety of international publications.He is also part of the team of critics that make up the esteemed James Halliday Wine Companion. Mike is also a co-founder and partner in the landmark P&V Wine + Liquor Merchants, a store and education space devoted to artisan fermented, brewed and distilled products.Mike is currently the chair of the Australian Organic Wine Awards, a regular presenter at festivals and explores exotic vineyards around the world. Oh, he also makes a bit of wine in Tasmania.
Susan Wheeldon, Airbnb Country Manager for Australia and New Zealand
"Our wine regions have so much to offer for families and friends alike.It's fantastic to see that nearly 90% of Aussies are keen to explore our beautiful, lesser-known wine regions providing a much-needed boost to local economies with research revealing guests, on average, are willing to spend almost $700 per person during a weekend getaway.Now is a great time to list your home on Airbnb ahead of the long weekend and school holidays so visitors can soak up everything a town has to offer, especially local wine and produce."
Margy Osmond, Chief Executive Officer of the Tourism & Transport Forum Australia
"Aussies love getting off the beaten track and making new discoveries. This guide from Airbnb is a fantastic initiative to promote smaller regions, while also giving travellers a new wine experience that won’t break the bank.These places will no doubt benefit from an increase in visitors who will stay for the Easter long weekend or school holidays."
Lee McLean, Chief Executive Officer of Australian Grape and Wine
"Australia’s wine regions are special places and initiatives like this will help more people uncover the true essence of Australian wine country. Whether it’s a small family-run winery or a unique tasting experience, there’s something special waiting to be discovered.We want more people to get out there and explore the unique cellar doors, family-run vineyards and wineries so they can experience the incredible diversity of our wine regions and regional communities throughout Australia."
Please drink responsibly. Airbnb does not condone or encourage underage drinking. Excessive alcohol consumption can be harmful and may impair judgment and ability to drive. If you or someone you know has a problem with alcohol, please seek help.*Internal Airbnb booking data for Vineyard category stays between March to May 2023 and March to May 2024.