How to deliver the best value

Guests seek out experiences that offer exceptional quality for the price. Consider how to make your experience even more special and worth the price guests pay.

Uniqueness, expertise, connection, location, and reliability all have an impact on the overall value. Top-rated hosts say they prioritize these tips to provide a good value for the price.

• Personalize your activities. Learn about each group’s hobbies, languages, and more in the Today tab and in the group message thread. Consider tailoring activities to their interests.
• Upgrade what you can. Providing higher-quality materials and well-researched anecdotes can go a long way. This is true even with small improvements, like using organic ingredients.
• Follow up with guests. Send a message to thank guests and share photos and recommendations. These extra touches can help guests feel cared for and connected.

“I send a personalized map of recommendations after the experience,” says Justin, who hosts walking tours in Sydney and Brisbane, Australia. “I don’t see a lot of traditional tour guides doing that. It’s where guests see a lot of value.”

Even the best experiences can get low ratings if guests didn’t think it was worth the price. Here are a few things to consider when you review your price.

• Compare similar experiences. Search for activities like yours on Airbnb and other platforms to compare local prices and understand what’s competitive.
• Respond to shifts in demand. Experiment with your pricing for different times, days, seasons, or special events. For instance, weekends may be more popular than weekdays.
• Offer discounts. Limited-time, early bird, and large group discounts help attract guests and fill your experience. When you add more than one, the guest gets whichever discount results in the biggest savings.

“You always have to give people more than what they’re expecting for the price,” says Evren, who hosts a music walking tour of Soho in London. “For me, that doesn’t mean adding more places to visit. I focus on offering a great combination of facts and amusing anecdotes to provide the best value for the price.”

All hosts, photos, and listing details must meet the standards and requirements for Airbnb Experiences.

Information contained in this article may have changed since publication.