Willy Shine is a very well-traveled and incredibly hard working human being dedicated to the craft and integrity of bartending at its purest form. Willy believes in the use of only the freshest of ingredients, the finest of spirits and practicing bar techniques passed on to him by his mentors & predecessors. Willy lives by the blueprint of paying forward and educating the next generation on all that is bestowed upon him. When educating or crafting cocktails Willy applies the use of well-made spirits, the use of classic cocktails as building blocks and the use of proper technique and methodology. He is a devoted educator and humble student of his craft.
Willy Shine is the Owner and Operator of Will Shine Inc a full service leading Beverage Service Consulting Firm focused on spirits, cocktails & education recognized for it’s immeasurable work ethic and incredible attention to detail. Will Shine Inc brings an intellectual & distinctive appreciation to the art of cocktail design, beverage programs, brand ambassadorship, spirits & cocktail education, cocktail catering and event execution.
Willy has been polishing his craft for over 20 years and early in his career, he had the immense privilege of working with many incredible chefs as well as his beverage industry mentors like “King Cocktail” Dale DeGroff and “AKA Wine Geek’s” Steve Olsen & Andy Seymour. They bestowed upon him culinary beverage techniques, back of the house production, ingredient science, the wonderful history of American bartending and cocktail reproduction from it’s lost era. From there, Willy opened, operated and consulted on a myriad of restaurants and bars across the United States. Willy’s bartending/mixology skills have been featured in many newspaper and magazine articles, on television and on radio shows. Willy Shine is an Entrepreneurial Business Man, Husband & Father of two, National Brand Ambassador of Appleton Estate Rums, Beverage Consultant, Spirits & Cocktail Educator, Cocktail Event Producer, Keen Bartender to all Styles, UBC & UCC Judge, (website hidden) Advisor, Beverage Alcohol Resource Judge & Supervisor!
Willy Shine will satisfy all of your beverage needs & guarantees to
“Help You Drink Better"