I'm used to staying at Marriott and Hilton. Not much of a BNB person, but I've rented villas in Europe, so this is not entirely new to me. To that end, my partner and I love interesting spaces so this, in concept, looks promising.
If they can provide cleanliness, along with decent privacy while providing amenities for comfort this is a good start. We typically travel with the need to stay in connected, so Internet access is a must.