A seasoned leader and innovator in Product and Program Management, Digital Marketing, Online Advertising and User Experience (UX) design, Michael offers a 13 year professional track record of leading projects to successful, high impact outcomes. Strengths include an astute ability to combine business acumen with technical savvy, which he uses to design, optimize and manage integrated business solutions. His core proficiencies are namely in web analytics and business intelligence, SEM and click-stream analysis, E-commerce and cloud computing platforms.
Professional background includes previous roles as a Program and Product Manager with a proven track record in the design and implementation of highly effective UX/UI and PPC Marketing solutions. I come equipped with over 11 years of experience in the e-Commerce, Online Marketing and Online Advertising industries (Fortune 500, Alexa Top 500), with core proficiencies in Search/Display Advertising, SEO/SEM, Social Media Marketing (SMM), Local Search and the Semantic Web. Additional qualifications includes detailed training in the utilization of Scrum, Extreme Programing (XP) and other Agile/Lean driven methodologies associated with the Software Development Life Cycle (SDLC).
Specialties:Pay-per Click, Search & Display Advertising, Social Network Marketing, Multivariate Testing & Optimization, Landing Page Optimization, Mobile Search Advertising, WP/YP, Linked Data, Interactive Advertising, Behavioral & Contextual Targeting, User Experience (UX), User Interface (UI), Information Architecture (IA), Interaction Design (IxDA), User-centered Design (UCD), Human-computer Interaction (HCI), Web Design & Usability