• Jeff
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Hey, I’m Jeff!

New York, New York, United States · Member since March 2011
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Hi - I'm jeff, I put my bio below. Is that ok?

Jeff Co-Founder of PLYFE, The Digital Rewards Club, PLYFE takes users online activity and turns it into real-life rewards.

Jeff also sits on several advisory boards for digital companies, including Quixey, Fast Society, SoNYC Media and 4info, and is an LP in the venture fund ENIAC. Jeff is also a founding advisor for Palindrome Advisors, a not-for-profit organization that links other non-profits with executive-level leaders who give back through a number of programs.

As Senior Vice President of North America, Jeff Arbour was a key driver behind The Hyperfactory's growth in North America. First hired at The Hyperfactory in 2006 as the first USA employee, Jeff has defined domestic and global mobile strategies and executions for some of the world's most prestigious brands, leading to the eventual acquisition of The Hyperfactory by Meredith Corporation in 2010.

Over the years, Jeff has worked with key clients such as Toyota, Ab InBev, BlackBerry, L’Oréal, Coca-Cola, Intel, Microsoft and Kraft, who have won numerous awards recognized by the Mobile Marketing Association, AdTech and the Webbys, among others. In addition, he is often invited to be a guest speaker at various international conferences.

In 2008, Jeff was named #1 in DM News’ Top 30 Under 30, Direct and Interactive Marketers Under 30, as well as one of the Top 100 Most Influential Marketers of 2008 and 2009 by Invesp Consulting.