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Marketing Guru – Anita Atherton
Holding a Bachelor of Business Degree in Marketing and with years of experience in marketing to boot, Anita leapt off the corporate roller-coaster to pursue a gentler way of life .
Prior to joining Annemaree at Cool, Calm & Collected in the esteemed position of Marketing Guru, Anita has worked for Kimberly-Clark, Sara Lee, Valcorp Fine Foods and most recently - Herself - in Senior Brand & Marketing roles.
After being involved with some of Australia’s iconic brands (Kleenex, Huggies, Razzamatazz, Lavazza & Russell Hobbs), Anita took the decision to leave “all that” behind and focus on nurturing her husband, her two young boys and herself!
It is Anita’s passion for family, friends, food, fashion and fun which now drives her creativity and strategic direction. She has become a yoga enthusiast and a yoga activist. Her guiding force is to study and live by the yogic philosophies and to share her many experiences, ideas and humour. Her aspiration? To keep sane and help everyone else around her do the same!
…and to laugh.