Peter J. Auditore is Head of SAP’s Business Influencer Program and a veteran of four technology startups including:, Zona Research (Cofounder), Hummingbird (VP Marketing Americas), (website hidden) (President) and Exigen Group, (VP Corporate Communications). Mr. Auditore has twenty years of experience in selling and marketing software to LE and SME organizations worldwide. A frequent speaker at industry conferences and tradeshows, Mr. Auditore has written many technology press articles and industry white papers. He holds BS and secondary teaching degrees from the University of Massachusetts at Amherst. From (phone number hidden) Mr. Auditore became an accomplished and published fisheries scientist, after participating in ocean going research, which included submersible and surface research vessel operations at the National Marine Fisheries Service in Woods Hole, Massachusetts.