After he graduated with a master at "Scuola Italiana Design" of Padova, he started working as a product designer for several companies. In 2004 he and three other partners founded JoeVelluto, an interdisciplinary design studio with whom he developed research projects, product design and comunication for companies such as Abet Laminati, Bosa Ceramiche, Diadora, Coin, Coop, Coro, Euro3Plast, F.lli Guzzini, Gas Jeans, Gruppo S. Pellegrino, Killer Loop, Mandarina Duck, Meritalia, Pandora Design, Pitti Immagine, Polimoda Firenze, Richard Ginori, Rollerblade, Sisley, Sonus Faber. In 2005 he presented with his partners "Salefino, New Tastes in Italian Design", published by Abitare Segesta. In 2006 they launched with Cristina Morozzi "Nazionale Italiana Design" a communication project from which "CoincasaDesign" started, whereof they designed the brand image. This project won the honorable mention of the XXII Premio Compasso d’ Oro ADI in 2011. In 2008 the "Saver" project produced by Coro was pointed out by ADI Design Index. In March 2008 he left JoeVelluto and became a consultant for several companies, developing projects in furniture and retail design around Europe.