“Does the clothing we wear influence our own behavior and the way we think and act?”
According to their 2012 study, the answer is a firm yes. The two researchers coined the term “enclothed cognition” to describe the mental changes that we undergo when we wear certain clothing. Volunteers for the study were either outfitted in a lab coat or given nothing special to wear, and then performed attention-related tasks—at which those wearing lab coats proved significantly more successful.
“It’s all about the symbolic meaning that you associate with a particular item of clothing,” Adam said. And he thinks the study’s results can be applied to many more fields, including activewear and fitness. “I think it would make sense that when you wear athletic clothing, you become more active and more likely to go to the gym and work out.”