Alyson Dutch is a product PR launch specialist. The author of the PR Handbook for Entrepreneurs, she has launched everything from fingertip toothbrushes to bras that eliminate visible bra lines. She’s also worked with many brands you know from Metabolife to Mrs. Fields Cookies, Perrier Jouet Champagne to Swatch. She is the CEO of Malibu California based Brown + Dutch Public Relations, the founder of “speed dating for products and press,” Consumer Product Events and author of the (website hidden). In her spare, time, she serves as a mentor to entrepreneurs as a board member of the Small Business Association's SCORE program and is a ski patroller in the local mountains of Southern California.