ROC NATION SPORTS & AIRBNB COLLABORATE TO THROW EVENTS BEFORE THE BIG GAME AT THE 40/40 CLUB
ROC NATION SPORTS & AIRBNB COLLABORATE TO THROW EVENTS
BEFORE THE BIG GAME AT THE 40/40 CLUB
New York, NY (January 23, 2014) – Roc Nation Sports and Airbnb have joined forces to provide unique hospitality experiences for sports fans during the week leading up to the big game with 3 major events at JAY Z’s 40/40 Club in Manhattan complete with celebrity hosts, incredible giveaways and special performances.
Activated over the course of all 3 nights Airbnb will host the Airbnb Super Suite, which will be decked out with a vintage sports theme. The Super Suite will feature some of Airbnb’s most interesting properties from around the globe. The focal point of the Super Suite will be a sports-inspired game with Airbnb prizes. In addition, the Super Suite will host an InstaPrint photo booth, tracking and printing all photos with the hashtag #Airbnb4040 and #RocNationSports.
The “Welcome to New York” Media Night, on Wednesday, January 29th, is the first of a 3-night series of events hosted by Victor Cruz and CC Sabathia with music by DJ D Nice. The evening will welcome and celebrate all media giants, sports broadcast personalities, major sports publishers and the media elite with unique New York themed event activations including classic New York City food carts, a street caricature artist and a photo booth with New York City backdrops.
The “Roc Nation Sports Digital Mixer”, on Thursday, January 30th, will be hosted by Kevin Durant with music by DJ Ross One. The mixer will unite sports and tech elite and give participants an opportunity for networking and open discussion of how the athlete-fan relationship has changed in the digital age and the future of the individual athlete in sports marketing. The event will encourage key players in the digital space and sports world to meet, greet and spark fodder for future tech and sports collaborations. All of The 40/40 Club’s TV screens will broadcast live Twitter and Instagram feeds following the night’s progression.
Concluding the 3-night series of events, is the invite-only Official Roc Nation Sports Celebration brought to you by JAY Z, with music by DJ Cassidy, on Saturday, February 1st.
About Roc Nation Sports: Roc Nation Sports management division, a sub-division of Roc Nation in partnership with CAA Sports, launched in Spring 2013. Founder Shawn “JAY Z” Carter’s love of sports lead to the natural formation of Roc Nations Sports, helping athletes in the same way Roc Nation has been helping artists in the music industry for years. Roc Nation Sports focuses on elevating athletes’ career on a global scale both on and off the field. Roc Nation Sports conceptualizes and executes marketing and endorsement deals, community outreach, charitable tie-ins, media relations and brand strategy. Roc Nation Sports’ roster includes premiere athletes such as Robinson Cano, CC Sabathia, Skylar Diggins, Kevin Durant, Geno Smith, and Victor Cruz.
About Airbnb: Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world – online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 35,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.
About The 40/40 Club: The 40/40 Club is an all American sports bar and restaurant owned by hip-hop mogul JAY Z and partner Juan Perez with locations in New York City and Barclays Center. For more information visit www.the4040club.com, follow them on Twitter @the4040 or become a fan on Facebook at www.facebook.com/4040club.