Airbnb Transforms Social-Travel Discovery with Wish Lists

World’s Leading Marketplace for Social Accommodations Engages Community, Key Influencers, and Facebook friends to Create a Brand-new Travel Experience

SAN FRANCISCO, CALIFORNIA - June 27, 2012 - Airbnb, the world’s leading marketplace to list, discover, and book unique accommodations, today unveiled a major new product: Wish Lists. Wish Lists transform the Airbnb platform from one that simply enables search and booking to one that empowers its members to explore an array of remarkable spaces, discover their friends’ favorite listings, and plan their own dream trips. Wish Lists give users a deeply visual way to browse Airbnb listings while allowing them to seamlessly create their own fully customized lists.

“When we created Airbnb, we never dreamed that one day we would be offering everything from treehouses to entire private islands,” says Brian Chesky, CEO and co-founder. “Airbnb photographers have now taken over 1,000,000 images of these unique listings, creating one of the largest collections of interior design photos in the world. Combined with the functionality of our reservation system, Wish Lists allow our community to discover some of the planet’s most inspiring destinations.”

With the introduction of Wish Lists, Airbnb is breaking new ground in the field of social travel discovery. For the first time, potential travelers can not only share and discover experiences recommended by friends and trusted experts, but also turn their dreams into reality via an integrated booking experience.

“We thought deeply about how sharing not only empowers trips, but also fuels discovery and inspiration. Where else can users build their own aspirational lists that contain Frank Lloyd Wright architecture, the iconic Tower of London and castles owned by the Borges family?” said Joe Gebbia, co-founder and CPO. “With Wish Lists, we’ve not only transformed Airbnb to illustrate our passion for design, we’ve woven social into this product from the ground up, so discovering, creating, and sharing Wish Lists is a simple, sleek experience for users.”

Airbnb has teamed with thought leaders from industries ranging from technology through entertainment to fashion in order to surface truly inspirational properties. Featured Wish Lists will include contributions from luminaries such as world-famous designer Yves Béhar, actor and entrepreneur Ashton Kutcher, and several others. They will also showcase the best of Airbnb’s offerings around the world, including Wish Lists of igloos, castles, boats, and airplanes.

How Wish Lists work
From any listing page on, people can save a listing to any of their Wish Lists.

  • People have control over the privacy of their Wish Lists, such as whether others can view their Wish Lists on and whether their Wish List activity will be posted to Facebook
  • If a person chooses, adding a listing to their Wish List and creating a Wish List will be shared to Facebook Timeline as they go, making the travel experience more social.
  • People can access a special page that showcases Airbnb-created and -curated Wish Lists; feeds of Wish Lists created by the persons’ Facebook friends; and popular Wish Lists being created dynamically.

About Airbnb
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world – online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 19,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.