Airbnb Helps Boost the Income of 21,000 Danes
Airbnb helps grow and diversify tourism and provides an economic boost to countless families, communities and local businesses.
COPENHAGEN, December 16, 2015 Airbnb, the world’s leading community driven hospitality
platform, today released new data highlighting the overwhelmingly positive impacts of the
Airbnb community in Denmark. It shows that Airbnb is empowering Danish people to make a
little extra money from their homes. Hosts are growing and diversifying tourism across Denmark
and are attracting visitors from across the world to communities beyond the tourist hotspots,
which provides an economic boost to countless families and local businesses.
This is the first data to be released about the Airbnb community in Denmark and follows the
launch of the Airbnb Community Compact last month, where Airbnb pledged to be good
partners to governments and to provide them with the information they need to understand the
Aja Guldhammer, Airbnb’s Country Manager for the Nordics & Netherlands, said: “Airbnb is
good news for everyone in Denmark. It helps grow and diversify tourism, spreads benefits to
new communities and local businesses, and is a nice additional support for thousands of Danish
residents, helping them make ends meet and support their families. We want to work with
everyone in Denmark on progressive measures to support Danish residents who share their
home from time to time.”
Today’s report captures the Airbnb community in Copenhagen and Denmark in the one year
period between December 2014 and November 2015.
Here are some highlights from the report:
Airbnb increases consumer choice and helps grow and diversify tourism across
● 405,000 guests used Airbnb to visit Denmark in the past year, and
● 337,000 residents in Denmark used Airbnb for their travels.
● The average host rating by guests is 4.6 out of 5.
Airbnb empowers Danish hosts to use their homes as economic assets.
● In Denmark, 21,000 hosts shared their homes in the past year. The typical host earned
kr13,800 by sharing their homes for 22 nights a year.
● The average host is 37 years old, with 14% aged over 50.
Airbnb hosts in Copenhagen are providing guests with an authentic and affordable travel
● 96% of hosts share their primary residence.
● Airbnb guests stay an average of 4.2 nights with 2.5 people in the typical group.
● More than one third (35 percent) of guest spending takes place in the neighbourhood
where they stay.
● 59% of Airbnb guests visited local businesses based on host recommendations, and
57% of guests who saved money on Airbnb spent it on food shopping and other
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted
community marketplace for people to list, discover, and book unique accommodations around
the world – online or from a mobile phone. Whether an apartment for a night, a castle for a
week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price
point, in more than 34,000 cities and 190 countries. And with world class customer service and
a growing community of users, Airbnb is the easiest way for people to monetize their extra
space and showcase it to an audience of millions.