Samseongdong/COEX

This glitzy business district boasts Asia's largest underground mall and a myriad of Joseon Dynasty sites.

Samseongdong and COEX blend Gangnam's glamor with Korea’s Joseon Era sanctitude. Experiencing this eastern Gangnam area means seeing the world on three levels—below ground, above ground, and sky high. While the COEX Convention Center and its massive underground mall teem with tailored suits, pencil skirts, and fluorescently-lit shops, ancient Buddhist temples and dynastic burial grounds introduce moments of stillness into the area’s (almost) all-business atmosphere.

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On the Map

Samseongdong/COEX is within Gangnam and bordered by Cheongdam, Jamsil, and Songpa

Incheon Airport: 1 hour 20 minutes by car or 1 hour 22 minutes by public transit
Seoul Station: 45 minutes by car or 52 minutes by public transit
Namsan Tower: 35 minutes by car or 44 minutes by public transit
63 Building: 45 minutes by car or 1 hour by public transit
COEX Mall: 0 minutes by car or 0 minutes by public transit

  • Public transit is Easy
  • Having a car is Possible

Big Business and Historic Sanctuaries In Eastern Gangnam

Seoul Samseongdong manchul

Edging Gangnam's eastern border, Samseongdong focuses most of its energy on towering corporate ventures.

Seoul Samseongdong manchul

Office workers stream through revolving doors and along spotless pedestrian thoroughfares and newly paved streets.

Seoul Samseongdong manchul
Seoul Samseongdong manchul
Seoul Samseongdong manchul

The COEX Convention Center hosts a rotating schedule of major corporate events.

Seoul Samseongdong manchul

Underneath Samseongdong's surface, COEX Mall draws shoppers from across Asia.

Seoul Samseongdong manchul

Stay above ground long enough and you'll discover serene historic sites tucked throughout Samseongdong's urban grid.

Seoul Samseongdong manchul
Seoul Samseongdong manchul

History lies low among Samseongdong's modern high rises.

Seoul Samseongdong manchul

Two Joseon Dynasty burial grounds honor the past amid the frantic pace of the present.

Seoul Samseongdong manchul
Seoul Samseongdong manchul

In Samseongdong, professionals ascend from the city's depths to the tops of its towers.

Seoul Samseongdong manchul

It's the journey.

The location is perfect if you need to do business around Gangnam or COEX centre, but a bit far from the central tourist locations. Never mind, because the Seoul metro is great!"
Pixel

Kevin

Visited in 2013

COEX Mall: Asia's Largest Underground Shopping Center

Seoul Samseongdong manchul

COEX Mall's cavernous, glass-lined entryway leads to a spotless subterranean shopping maze, the largest of its kind in Asia.

Seoul Samseongdong manchul
Seoul Samseongdong manchul

Hundreds of stores, eateries, and entertainment venues burrow beneath Samseongdong's surface at COEX Mall.

Seoul Samseongdong manchul

From baseball cap boutiques to jewelry kiosks, the underground fashion scene at COEX Mall appeals to a wide variety of clientele.

Seoul Samseongdong manchul
Seoul Samseongdong manchul
Seoul Samseongdong manchul

Samseongdong's business travelers and COEX Convention Center visitors find plenty of entertainment below ground.

Seoul Samseongdong manchul
Seoul Samseongdong manchul
Seoul Samseongdong manchul

A favorite destination for weekend family outings or school field trips, the COEX Aquarium offers something for the kids while Megabox's blockbusters offer something for the bigger kids.

Seoul Samseongdong manchul
Seoul Samseongdong manchul
Seoul Samseongdong manchul

If movies aren't enough, visitors can watch musical theater sweep the stage at COEX Artium.

Seoul Samseongdong manchul
Seoul Samseongdong manchul
Samseongdong is next door to COEX, Korea World Trade Center, Intercontinental Hotel, and Hyundai Department Stores. It's easy to go around anywhere with subway and bus stops nearby."

Bongeunsa Temple: Samseongdong's Ancient Buddhist Sanctuary

Seoul Samseongdong manchul

For 1,200 years, Bongeunsa Temple has provided local Buddhists serene environs for their daily practice.

Seoul Samseongdong manchul
Seoul Samseongdong manchul

Bongeunsa's popular Templestay program invites the inquisitive to experience the monastic lifestyle.

Seoul Samseongdong manchul

Traditional pagodas, illuminated Buddhas, and canopies of paper lanterns distinguish the temple grounds from the world of glass and steel that surrounds them.

Seoul Samseongdong manchul
Seoul Samseongdong manchul

For a moment, it's a glimpse of the sublime.

Seoul Samseongdong manchul

For a moment.

It is very near lots of bars, restaurants, and a huge shopping center, so it's great if that's your thing..."
Pixel

Jason

Visited in 2013

Joseon Dynasty Burial Grounds: Seolleung and Jeolleung

Seoul Samseongdong manchul

The Seolleung and Jeolleung Burial Grounds honor forgone Joseon Dynasty kings and queens.

Seoul Samseongdong manchul

The burial grounds interrupt Samseongdong's concrete terrain with grassy knolls, dainty trees, and reverent walking paths.

Seoul Samseongdong manchul
Seoul Samseongdong manchul

It's where office workers reclaim peace of mind over lunch breaks.

Seoul Samseongdong manchul

It's where yesterday's mighty spirits slumber through centuries.

Seoul Samseongdong manchul
Seoul Samseongdong manchul
Seoul Samseongdong manchul
Seoul Samseongdong manchul

It's rest.

Seoul Samseongdong manchul

In peace.

This location is very convenient—you can access almost everything within a few minutes."

COEX Convention Center

Seoul Samseongdong manchul

The COEX Convention Center spreads four exhibition halls and forty-eight meeting rooms among four spacious stories.

Seoul Samseongdong manchul
Seoul Samseongdong manchul

They unite Seoul's businessmen and women.

Seoul Samseongdong manchul

Photography

Airbnb works with local photographers to capture the spirit of neighborhoods all around the world. The photography on this page includes work by:

Manchul Kim

View website

Manchul currently lives in Seoul and travels frequently on assignment. His photography has appeared in publications such as the Wall Street Journal Magazine, Guardian Weekend Magazine, Report on Business, and Epoca Negocios. His photography has continued to evolve over the years as a mix between digital composites on one hand and being outside away from the computer on the other hand, with a general shift to focusing more and more on telling stories.