Airbnb’s Online Marketing team is a team dedicated to connecting travelers and hosts together through world-class acquisition and retention efforts. Through rigorous technical discipline, daring hypotheses, “roll-up-your-sleeves” execution excellence, and a dyed-in-the-wool love of traveling the world and acquiring new experiences, the Online Marketing team strives to approach demand and supply acquisition in innovative and surprising ways.
Airbnb is looking for an Email Marketing Coordinator to join the family. You would facilitate the distribution of amazing assets such as our poignant videos, wonderful content and fantastic host engagement events around the world. The ideal candidate for this position will be quantitative, fun, motivated, detail-oriented, and excited about marketing within the travel space.
Help build, optimize, and track email marketing campaigns for Airbnb globally
Collaborate with the local offices and various departments on a wide-range of projects
Support day-to-day tasks critical to the email marketing strategies for our traveler acquisition, host acquisition, re-engagement, retention, segmentation and merchandising (cross-sell, up-sell) campaigns
Communicate with internal stakeholders to develop, build, and test content for emails. Keep others informed and up-to-date; able to organize/prioritize
The qualified candidate will have a minimum of 1 to 2 years experience in email marketing. Previous experience managing and creating email campaigns is preferred. Also required:
Must be fluent in English. Bonus if fluent in Chinese, Japanese or Korean.
Working knowledge of ESPs, Responsys preferred
Highly proficient in HTML (experience coding for email preferred), Excel and SQL
Generate new ideas and copy for testing copy and subject lines
Excellent written and spoken communication skills