Partnership and Field Marketing Specialist (Turkey)

Business Development | Berlin

 

Come help us revolutionize the way the world travels. Tagged by Fast Company as one of the “Most Innovative Companies” in the world, Airbnb is an online marketplace giving everyday people the ability to monetize their most valuable asset: an extra bedroom, vacation rental, airbed, castle, boat, tree house or trailer. And with a presence in over 39,000 cities in 192 countries, we are in hyper-growth mode.

 

We are seeking an ambitious, bright, forward-thinking, entrepreneurial and high-spirited marketing expert to join our team in Berlin. The Marketing and Partnerships Specialist will report to the Country Manager (Central and Eastern Europe). This person will have the critical responsibility of further building our brand in Trukey and focus on actionable, locally relevant, growth-oriented marketing strategies.

 

Responsibilities 

  • Works with the Country Manager and San Francisco based global teams to develop integrated, creative, multichannel marketing campaigns that educate, engage, and excite local residents and visitors about travel via Airbnb

  • Responsible for prioritizing and supervising all key local marketing initiatives and ensuring consistency between our brand and the stories we tell

  • Proactively identifies and executes new business development partnership opportunities to grow our global business and increase local love for all things Airbnb

  • Conceptualizes, develops and executes targeted marketing events that celebrate the best of Airbnb

  • Coordinates local agency partnerships as needed to successfully scale marketing campaigns and execute larger-scale events in collaboration with San Francisco based teams

  • Serves as liaison for global brand campaigns that impact the local market, advising on local implementation of market strategies, providing local insights and working with counterparts in other departments

  • Collaborates with marketing, communications and international teams to promote partnerships through press releases, blog posts, and other media

  • Manages effective relationships with other key functions (marketing, community, PR, legal, product, analytics,...) to ensure seamless operations and consistent messaging

  • Serves as Airbnb's expert on local marketing - Ensures all marketing activities feel local and personal and articulates market nuances for other teams who aren’t familiar with the region

  • Guides Airbnb's evolving social media strategies



Requirements

 

  • Bachelors degree

  • 3+ years experience in marketing, business development, sales, communication, or product development

  • Experience designing and executing innovative and effective offline, experiential, and social-marketing campaigns

  • Outstanding communication and presentation skills with the ability to articulate a vision, strategy or idea clearly and concisely

  • Strong analytical, planning and forecasting skills with experience making data-driven recommendations and decisions

  • Strong project management skills; Self motivated, driven and able to work autonomously if required

  • Has experience communicating directly with journalists and developing strategic communications plans and materials

  • Ability to thrive in a fast-paced startup environment; Comfortable with pressure, ambiguity and takes initiative

  • Strong consumer/lifestyle/travel media contacts a plus

  • Passion for Airbnb, travel and the sharing economy. Being a host on Airbnb is a plus!

     

    *Candidate must be eligable to work in the EU 

     

 


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