Online Marketing Operations Specialist (Korean)

Marketing/Communications | Singapore

 

Airbnb’s Online Marketing team is a small but growing team dedicated to connecting travelers and hosts together through world-class acquisition and retention efforts.  Through rigorous technical discipline, daring hypotheses, roll-up-your-sleeves execution excellence, and a dyed-in-the-wool love of traveling the world and acquiring new experiences, the Online Marketing team strives to approach demand and supply generation in innovative and surprising ways.

Airbnb is looking for a talented Marketing Specialist to join the Online Marketing team in our San Francisco office, but working remotely may be an option for contractors during term of the contract period. The ideal candidate for this position will be quantitative, fun, motivated, detail-oriented, and excited about marketing within the travel space.  

Responsibilities

  • Build, manage and optimize effective marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups and strategic investment) across various search and social media networks, including Google, Yahoo!, Bing and Facebook
  • Create, manage and optimize localized marketing campaigns based on strategic initiatives and deliver on specific CPA goals in native language
  • Generate and update online marketing reports (via tools and on an ad hoc basis) and regularly share performance metrics to the greater Online Marketing team
  • Manage ongoing communication and workflows with product vendors to help resolve issues, document challenges, facilitate collaborative product roadmap brainstorming sessions, etc.
  • Identify new opportunities and strategies for assigned markets that will assist with scaling our acquisition efforts for specific languages

Requirements

  • 2-5 years of tactical online marketing (focus on SEM, Display and/or Social Paid Advertising) experience
  • Knowledge and understanding of global ad platforms (Google, Facebook, Bing, Yahoo!, etc.) and local ad platforms
  • Highly proficient in Excel (pivot tables, graphs, formulas, etc.)
  • Fluency in English and native fluency in Korean
  • Ability to share knowledge and work on a team but also must be a self-starter to hit individual ROI goals
  • Familiarity with creating innovative and effective marketing strategies on multiple ad platforms. Experience ranging from writing ad copy, trafficking, defining audience targets, structuring tests and generating out-of-the-box solutions to help increase conversions are all musts
  • Ability to work efficiently in a fast-paced, start-up environment
  • Excellent communication skills
  • Must be creative, detail-oriented, organized and results-driven

 


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