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Travel as unique as your DNA

In collaboration with 23andMe, Airbnb wants you to travel in the context of your own roots.
In collaboration with 23andMe, Airbnb wants you to travel in the context of your own roots.

The rise of heritage travel

Within the past five years, an increasing number of travelers are choosing to visit places connected with their ancestry*, and see it as an important emotional consideration when planning travel.**
Within the past five years, an increasing number of travelers are choosing to visit places connected with their ancestry*, and see it as an important emotional consideration when planning travel.**

Finding your story

At-home DNA kits shed light on genetic heritage, inspiring travelers to connect with new places. Authentic travel experiences create a sense of belonging for travelers, and journeying to your roots only extends that sense of belonging.
At-home DNA kits shed light on genetic heritage, inspiring travelers to connect with new places. Authentic travel experiences create a sense of belonging for travelers, and journeying to your roots only extends that sense of belonging.

Connecting to your heritage

Traveling somewhere that your ancestors called home is often an enriching experience. People everywhere from India to Argentina say that heritage trips are a more valuable experience than other types of vacations.**
Traveling somewhere that your ancestors called home is often an enriching experience. People everywhere from India to Argentina say that heritage trips are a more valuable experience than other types of vacations.**

Plan your end-to-end heritage trip

Discovering your heritage with 23andMe enables you to form new and unexplored bonds with people, places, histories and cultures the world over. Airbnb enables you to engage with the world through that newly-discovered cultural lens. 
Discovering your heritage with 23andMe enables you to form new and unexplored bonds with people, places, histories and cultures the world over. Airbnb enables you to engage with the world through that newly-discovered cultural lens. 

Travel the world based on your DNA

Learn where you come from and establish a connection between your heritage and the places where you choose to travel.
Learn where you come from and establish a connection between your heritage and the places where you choose to travel.
*According to internal Airbnb data based on guest reviews containing keywords related to DNA and heritage travel, and local translations between 2014 and 2018.

**Airbnb commissioned a survey of 8,000 individuals across the US, Mexico, Argentina, Brazil, India, France, the UK, and Australia ages 18 and over via Pollfish in April 2019 to better understand travel sentiment and plans based on heritage and known ancestry.

*According to internal Airbnb data based on guest reviews containing keywords related to DNA and heritage travel, and local translations between 2014 and 2018.

**Airbnb commissioned a survey of 8,000 individuals across the US, Mexico, Argentina, Brazil, India, France, the UK, and Australia ages 18 and over via Pollfish in April 2019 to better understand travel sentiment and plans based on heritage and known ancestry.